Work hard, contribute often and you’ll be rewarded. That’s what I was told when I entered the workforce in the mid ‘80s. It was a time when people held jobs for decades and worked their way up the ranks.
Back then, I worked for a large corporation and while there was a great deal of cutthroat behavior, there was an unspoken rule that said if you did what you were told to do but also took moderate risks to innovate, you’d be rewarded. My boss at the time instilled this in all of us freshman employees with frequent reminders and examples of what you had to do to get ahead. We took those lessons as gospel until the day the office doors shut one by one. HR professionals and managers entered two-by-two and left as displaced workers cried, screamed and packed up their belongings. It was the first mass layoff I ever experienced. They didn’t dress it up with terms like downsizing then; you were laid off, canned, fired and no longer part of the corporate community where you toiled for days, years, on weekends, holidays and after hours. The simple truth is you were no longer relevant. I was one of the lucky ones who not only stayed, but thrived. I continued working hard, achieving promotions and recognition for my contributions. Years later, I was passed over for a promotion and was told that I was too young and needed a few more years experience before achieving the next level. My boss at the time sabotaged me, but I chalked it up to her deficiency, never blaming the company. My sense of loyalty remained strong because I hadn’t yet realized that at the end of the day, we work for individuals, not corporations, no matter how big the organization.
As my career progressed, I continued to work hard and give it my all whether it was something small like helping a colleague or a monumental event like launching a new product. I brought that strong work ethic and loyalty to every company I ever worked for, but I never stopped to think about the company’s loyalty to me. When I left the corporate world for agency life, I was no longer just a cog in a wheel but an integral component to success. The agencies I worked for treated me well as an employee and human, and made me feel they invested as much in me as I did as them. Then the dotcom era happened and things changed. Everyone really did become replaceable. One-half of the agency I worked for spun off and changed their focus and the other half did the same. I stayed with both as a consultant, but as economic conditions worsened, it became apparent I needed to do grow my business.
I did that by being loyal to my clients, working hard and making each one a priority. While it was gnawing at the back of my mind, it wasn’t until recently that I realized I am not a priority to any of my clients. No matter how good I am, I’m just a consultant, and in their eyes, easily replaceable.
Working hard is something that’s just in me; I cannot change that. But I have changed my outlook on loyalty, particularly as it encompasses the client-consultant relationship. That first boss once told me it’s important to like what you do, but equally important to never love your job because your job won’t love you back.
Loyalty in personal relationships is an admirable attribute but at work, it’s a wasted sentiment in today’s what have you done for me lately culture. While working hard is engrained in my nature, I’ve got a new perspective and will never make a client a priority when I’m only an option.